Feelin' Good Campaign
Strategy, OOH, Advertisements, Video, Many collateral materials
Creative Director: Luis Bravo
Strategy: DDB and JALC
Typeface and Logo: Pentagram and JALC
Typeface digitization: Jeremy Mickel (MCKL)
Design: Luis Bravo, Casey Walter
Video Producer: Elizabeth Leitzell
Photography: Whit Lane and Marylene Mey